// field notes
Web development, SEO and digital business
What I learn while building. Practical articles on ranking, development and making a website generate customers.
Local SEO: how to show up on Google Maps when people search your service
For a local business, the map pack brings more customers than the website does. Here's how to work it, step by step.
How much does a website cost? Real pricing and what you're actually paying for
Real price ranges, what each tier includes, and the three signs you're being overcharged for less.
Why a slow website is costing you customers (and how to fix it)
Core Web Vitals explained without jargon, and the five causes behind almost every slow site.
How I turn an idea into a digital system that holds up
My process for going from "I need a website" to a structure you can measure, test and improve.
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